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4.23.2013
Some Earth Day love for you: A new spotlight series I'm stoked to share!
Hello fellow Earthling!
Did you get a chance to honor Earth Day yesterday? Finally sent those cans to the recycling center? Rocked that upcycled dress that used to be grandma’s? Went vegan for a day? Participated in a drum circle chanting to the animal gods?
So how about today...? Tomorrow...?
Now, I’ma ‘bout to get real here.
While I love that there’s a day designated to honoring this magnificent home of ours urging us to take part in an eco-friendly action to show our respect, I am NOT about the “hit it ‘n quit it” mentality that most of us fall under. You know what I’m talking about... you decide that for a single day you’re gonna be the greenest tree-hugging do-gooder ever, only to drop that green gusto like a bad habit (ok, faster than that) for all the rest of the 364 days of the year. So let’s be really honest with ourselves here and own up to it.... are you a green poser?
I know you’re not - so don’t fall for it!
Real change arrives from conviction and persistence.
Not a “one and done” deal. That applies to everything from your own health and fitness to the state of the environment. And there are TONS of people, organizations and companies that are on a mission to make a real lasting positive difference. So how about we keep this party going and celebrate each and every day?!
That’s why I’m starting a new spotlight series called:
Healthy People::Healthy Planet
Oh yes! I’m showcasing cool people, projects, movements, businesses and more that are making a positive difference in this world and contributing to the health and sustainability of the planet AND the people that live in it.
For the very first video spotlight of Healthy People::Healthy Planet, I’m excited to share a project I encountered in Costa Rica. I was lucky enough to do some pretty cool eco-related things there - this one tops them all!
Here I have Peter Garcar - engineer and canopy pioneer extraordinaire - talking about his eco-project and business Nature Observatorio in the video below. Find out how they are successfully saving the rainforest AND making a profit, proving that business can indeed be good for people & planet. The mission in their own words:
The Observatorio project is truly unique, and it is quite simple. We want to prove that a living tree is more valuable than a dead tree. All types of forests, and especially tropical rain forests, are disappearing. The reason is that in our “modern society,” a living tree has little or no value. So it is cut. Turned into lumber and by-products. The land-use is transformed. Every day, precious hectares of rain forest are being converted into cow fields and banana plantations. And once itʼs done, itʼs done. THIS DESTRUCTION IS IRREVERSIBLE ! An Emergens, the oldest and tallest trees in the jungle, have an irreplaceable role in the ecosystem of Planet Earth.
Watch the video below to hear his vision for the future of our rainforests and world!
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